Google Business and the map pack, so the phone rings.
Local SEO that exists to make Hank's phone ring. GBP, photos, posts, categories, the map pack. One listing per location. The $100-a-door work, named like a product because that's how you sell it.
Answers every call. Busy, no-answer, after hours.
Every caller is a job card. Not a spreadsheet.
Paid demand that puts jobs on the calendar.
Jobs become posts. Before/after, reviews, crew shots.
Chases every open estimate until they decide.
Reminders that cut the 22–30% no-show rate.
Every call recorded, graded, sitting on the job card.
Who's where. What fits today.
Warm demand in your area before it goes cold.